Websites: Squarespace is legit, here's why
Note- This blog post is for website budgets from $500 - $10,000-ish. If you’re looking for deep custom coding, selling hundreds of products, and/or intense UX strategy, this blog is not that.
Ok, so you need a website or an upgrade. One that's handsome, easy to update, integrates with your marketing platforms, sells products, and all this with robust analytics, right? This is exactly why we now exclusively use Squarespace. The Squarespace website builder and content management system is the best system available today for all sorts of businesses, researchers, scientists, and creators.
A few quick benefits:
SSL Security Certification - Squarespace maintains technical and organizational security measures to protect all assets and data. Squarespace has a dedicated security team that guides the implementation of controls, processes, and procedures governing the security of Squarespace and its customers.
Search Engine Optimization - SEO tools such as tagging, canonical structure, XML sitemap, and more.
User Experience (UX) - Using summary blocks and index pages are awesome ways to enhance navigation and UX/UI options.
Powerful ECommerce - Sell online with Squarespace’s all-in-one eCommerce platform. Easily stock, track, ship, and take payments. Squarespace offers client accounts for an even higher level of professional service.
Nimble CMS - Squarespace can be updated quickly and we can see exactly what the site will look like on every device in real time.
Marketing Automation - Built-in call-to-actions, landing pages, and email marketing integration.
Website Analytics - Accurate, easy to understand website analytics tied to directly Google Search Console.
Awesome Customization - All page layouts utilize resizable, positionable content blocks with highly custom color themes and font choices.
What about WordPress, Wix, or Weebly?
Small Design Group switched exclusively to Squarespace years ago when malware became a serious problem. These three platforms continue to have problems in this department.
And although WordPress is launching Gutenberg, a drag and drop block-based system very similar to Squarespace, it's fourteen years late and WordPress developers are already upset with the bugs, oversights, and difficulty with the system.
Weebly and Wix have their space in the market as "do-it-yourself" website builders, but they just can’t compete with the size and expertise of the Squarespace team, the abilities of the platform, and robustness of the options.
When it comes to functionality like search engine optimization, blogging tools, lead capture, page duplication, and most of all, design, Squarespace smokes all other competing website builders.
Designed for brand consistency
The Squarespace website Style Editor is designed to keep brands looking its best by ensuring there is no incompatibility on your site. When you change a font or color, it does it automatically throughout the site so everything stays consistent.
Customizable layouts
With Squarespace, we’re not stuck having to conform content to a rigid format. Using a sophisticated grid-based layout with up to twelve columns and spacers, every page on your website can look different. Unlike other website builders, we can actually find design inspiration from magazine and mimic the layout using mobile-ready, responsive design and the site will look just as beautiful and legible on mobile devices. Squarespace is template based, but the approach is very different.
Galleries that punch
With a variety of galleries and custom design features, we don't have to restrict how prospects view the content. We can add automatic movement with video, or large, beautiful, screen width photographs. Galleries of different proportions, carousels, and light boxes. Need someone to edit your photography for you so that all of your images look they're very best? With decades of experience, we can do that too.
Time-saving automated security
WordPress gets over half a million malware attacks each day and rebuilding a website after a hosting company has pulled it for malware is expensive. This has been eliminated along with the time-consuming work that goes into updating your site against known malicious attacks. Squarespace does all this automatically. Plus, Squarespace customer service is there 24/7.
Analytics that track success
Dashboard analytics are built-in which allow us to track how folks found the site and what they did when they got there. This is all available on the Squarespace app so we can stay up to date on the go. Squarespace also connects to Google Search Console.
It’s a go for blogging, social, and email marketing
Squarespace websites have built-in landing pages and form builders which integrate with MailChimp, Zapier, Instagram, Facebook, Twitter, LinkedIn, Google Drive, Shopify, Printful, and so many more. They’re friends with everyone. Squarespace has a terrific blogging platform that can automatically push articles out to social media platforms.
